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Fractional Analyst Relations. Delivers Outcomes.

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You don’t need a full-time AR hire.

You need the right relationships, process knowledge, an influencing strategy — fast.

From Analyst Engagement to Sales Impact

Fractional AR is your shortcut to sales impact. By getting the right analysts to understand, believe in, and advocate for your story, you shape the narrative buyers trust. That means more shortlists in the top of the funnel, faster decisions, and bigger deals—all without the overhead of a full-time AR team. When the right analysts talk, buyers listen—and with Fractional AR, they’re saying your name

Whom We Help (and Why It Matters)

We know who you are and understand the pain!

“I inherited AR, but I don’t have time or background.”

You’re a marketer or comms pro handed AR and expected to perform

“We’re a startup that needs to get on the radar.”

 You need quick analyst engagement without bloated retainers

“We just opened an AR req — and we’re stuck.”

Recruiting is slow, expensive, and short on domain expertise

“We’re in a Gartner MQ — but our dot is stuck.”

 Strategic influence needs planning and precision

My name is Werner Goertz. I spent many years at Gartner as a Technology and Service Provider (TSP) analyst, covering AI. I also spent years as an AR professional and AR team manager. Building market alignment through strategic analyst engagement has been at the heart of my career journey. I specialize in translating complex technologies into compelling analyst narratives that drive their advocacy, improve dot placements, and elevate brand positioning across highly competitive industries.

https://www.linkedin.com/in/werner-goertz-849173/

Further Reading

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